Green My Jeans, Will Ya?
Tuesday, February 12th, 2008
Nike sells organic workout clothes now along with Timberland, where they have earth-friendly footwear. Now another major brand is vying for a chunk of the ecomarketplace. Levi’s recently debuted eco-jeans: The Capitaol E, with a hand-sewn 100% organic and recycled rivets, runs $250 fgor men and women; a cheaper line sells for $70.
All the disposable clothing is taking its toll on the environment, and people want a guilt-free way to enjoy fashion. Plus, organic cotton is super soft and easy fitting, so it’s a winning situation for everyone. Still, don’t expect to see green denims crowding the racks anytime soon. While organic cotton is saoring in demand, it makes up less than 1% of the world’s cotton supply.
Women can choose from several styles: the Ruler jean is a flattering straight cut that can be worn long with heels or cuffed with flats; the Skimmer is low and snug with an extra-long leg to scrunch up at the ankle or to be tucked into boots; the Swank is a low-rise boot cut; the Trouser is a tailored low-rise pant with a slightly flared leg; the Vintage Flare, inspired by the 646 cut, has a mid-rise body, and is straight and slim through the thigh; and the Tapered Crop is relaxed on top and snug at the bottom.
The line also includes a fitted and feminine vest, the Ruler Short — sleek, low and slim fit shorts that hit just at the knee, and the Trouser Mini, a very short mini skirt meant to be worn low on the hips.
The men’s line is just as modern and attractive. The Skinner is a slim boot-cut jean that goes with a dressy shirt as well as a casual sweater. The Ambler is a relaxed bootcut with a mid-rise that’s full through the leg with a wide bottom opening. The Strummer fits low on top and has a skinny straight leg.
The Offender is a one-button ultra-low rise jean that fits tight in the seat and thigh, cut straight from the knee down. The Chino Trouser is a mid-rise relaxed bootcut jean with traditional trouser styling and the Stacked Skinny is slightly low rise with an extra long leg that bunches up at the ankle. The brand’s first design, the original 501 jean, and a three-button blazer that conveniently goes great with jeans round out the men’s line.
(Source: SF Station 2008)
Other companies jumping on the Eco-bandwagon:
• Fishing Lures: Made of recyled bottle caps.
• Menorahs: With erngy-efficient fluorescent lightbulbs.
• Go-Karts: That run on emissio-free hydrogen fuel cells.
• Caskets: Made of cardboard, compressed newspaper or pine; cemetary plots on pesticide-free grounds.
• Lipstick Tubes: Made of biodegradeable corn.
*Natural and Sustainable Living Tip: According to the UN, livestock is more responsible for global warming than all the cars in the world combines. Methane gas from cows causes 20 times more global warming than carbon dioxide. Holy Cow!
